Greater London Authority (GLA)

London New Year’s Eve 2022

London’s New Year’s Eve celebrations were open to the public for the first time in two years, and it was certainly a night to remember.

Organised by the Mayor of London and the Greater London Authority, Identity helped ring in the new year with an incredible show of light, colour, sound, and the all-important fireworks!

Our creative expertise enabled us to deliver an exceptional and memorable event. We explored how we could champion the New Year’s Eve show and the glorious London skyline to bring the vibrant city to life. We wanted to inspire an atmosphere of joy and nostalgia through reflecting on some of the key events of 2022, as well as celebrating new beginnings.

We used modern drone technology and storytelling to celebrate the late Queen Elizabeth II through the creation of images in the sky. The choreography of the drones championed the Queen’s service to her country and honoured his majesty, King Charles III. The display was supported by voice clips from Mayor Sadiq Khan, and Paddington Bear, as well as a powerful message from Peter Tatchell from the Gay Liberation Front.

The event highlighted the Lionesses’ Euro 2022 victory, 50 years of London Pride, as well as solidarity with Ukraine. The unforgettable performance saw industry leading names across lighting, music, and pyrotechnics, united in delivering one exceptional experience for the city. The iconic London Eye was at the heart of the show as the events unfolded along the Embankment.

The soundtrack of the event was inspired by the rhythm of the city and was carefully timed with the lightshow. Championing London through the international language of music, the night showcased globally recognised and emerging London talent. The music enabled each stage of the night to flow seamlessly, building up the suspense before the midnight moment.

For such a popular landmark event, it was imperative that a safe public experience was delivered. We needed to be mindful of keeping disruption to a minimum ahead of the festive period, so our comprehensive management plan covered every detail and involved all stakeholders. Thanks to our exceptional delivery capability and experience on huge public sector events like COP26 and G7, we knew exactly what it would take to facilitate an event of this scale.

We were so honoured to be awarded the opportunity to make New Year’s Eve 2022 a spectacular experience. It felt like the perfect way to finish off an amazing year for Identity.