The Identity story
Identity is a full-service live events agency with over 20 years’ experience in delivering global high-scale events. We work in extensive collaboration with our clients and partners to create incredible experiences, delivered to the highest standards.
Our events have successfully facilitated some of the most important discussions from around the world, such as COP26, and the G7 and NATO Summits.
At Identity, we focus on enhancing the human experience by incorporating the right elements and design into our events. We strive to empower the audience, while simultaneously achieving tangible results with qualitative outcomes.
We are constantly adapting to keep ahead of the times. We are a trusted partner to government bodies, and the incumbent for many global brands in sport, and technology.
Pioneering human experience
Human experience is at the heart of everything we create. We unite a variety of disciplines to maximise engagement:

Event Experience
- 20+ years’ blue chip delivery
- Full-service event management services
- Award winning creative & production
- Flawless service & execution

User Experience
- Physical & digital interface
- Data-driven planning
- Content & technology creation
- Dedicated innovation hub

Customer Experience
- Space planning & design
- Need state modelling
- Omni-channel journey map
- Messaging optimisation

Human Experience
- Data driven experiences
- Powered by human insight
- Post COVID-19 solutions
- Omni-channel measurability
Identity has successfully delivered many projects throughout the Middle East including most recently the Norway pavilion at Expo 2020. We are excited to now have a permanent presence in the Middle East through our offices in Dubai and Abu Dhabi, offering full-service event management solutions including creative & design, digital, account management, project management and production.

Benefit from our experience
Driven by a culture that underpins our work ethic, we have the agility to adapt to change, the strategical know-how to understand why and the creative nuance to deliver remarkable experiences.
Internationally acclaimed & forward-thinking leadership team
Plus over 150 more talented individuals in the Middle East & Europe

Michael Gietzen
Chief Executive Officer

Paul Fitzpatrick
Managing Director

Janet Dodd
Chief Strategy Officer

Dan Colborne
Executive Creative Director

Simon Dunnell
Executive Project Director

Amy Wilson
Head of Project Management

Darren Le Poidevin
Creative Director

Milo Gabric
Project Delivery Director

Shéa Bennett
Head of Strategy

Lindsay Neyjahr
Head of Public Sector

Ben Smith
Head of Production

Michael Naman
Creative Technology Director
Title
Intro
Experience strategy
Informed by behavioural economics and brand-planning processes.
- Audience insights
- Granular segmentation
- Data & analytics
- User need-states
- Journey mapping
Full service delivery
Project management and end-to-end experience design and build across both physical and digital platforms.
- Exceptional project management
- 3D design & visualisation
- Graphic design & artworking
- Content production
- Technical logistics
- Fabrication
Concept development
Blending creative ideation with technological innovation.
- Driven by design
- Mapping & exploration
- Visual direction
- Creative technology
- Prototyping
Experience measurability
Track experience effectiveness across channels and time.
- Critical metrics and KPIs
- Data capture & analytics
- Digital dashboards
- Hardware & software
- Evaluation
- Continuous improvement