On behalf of Innovation Norway, the Norway Pavilion at Expo 2020 Dubai, showcased how technology can address marine environmental challenges. We worked in close collaboration with brand accelerator, Gyro, as creative production partners for the pavilion. We were responsible for creating a seamless user journey, which we achieved through the application of branding across different mediums.
Each element was designed to bring the creative vision to life. Visitors were immersed in the hidden world of the ocean, and we utilised high-impact technologies for the digital tours, including AR, special effects, lighting, and interactivity. The entire look of the pavilion supported both the story and the journey, ensuring that the experience was entirely seamless.
With thousands of daily visitors, it was vital that every aspect of the technologies and materials were robust enough to withstand the long duration of the Expo, which totalled 12 hours every day over six months.
It was an honour to be involved in supporting the incredible Expo 2020 Dubai, and we look forward to continuing our work in the region.
